2 min readfrom Beauty

Beauty of Joseon literally makes a worse sunscreen formula for the US market because the FDA won't approve the good filters

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Beauty of Joseon highlights a frustrating reality: the FDA's outdated approval process limits sunscreen innovation in the U.S. Since 1999, no new UV filters have gained approval, while countries like Korea and Japan have embraced over eight modern filters. In a recent comparison of eight sunscreens, five Korean options boasted four contemporary filters each, while U.S. brands relied on outdated technology. Shockingly, Beauty of Joseon’s U.S. formula uses inferior filters, forced by regulations.
Beauty of Joseon literally makes a worse sunscreen formula for the US market because the FDA won't approve the good filters
Beauty of Joseon literally makes a worse sunscreen formula for the US market because the FDA won't approve the good filters

Why I only use Asian sunscreens...

The FDA hasn't approved a new UV filter since 1999.

1999!! Korea, Japan, the EU, Australia have all approved 8+ newer ones since then.

I went through the ingredient lists on 8 sunscreens to compare what UV filters are actually inside them.

The 5 Korean ones (all SPF50+, $13-17 range) averaged about 4 modern filters each. Photostable, broad spectrum, nothing controversial.

The 3 US ones ($17 to $130)? Zero modern filters. Avobenzone from 1988. Homosalate from 1972. Octocrylene from 1997.

La Mer charges $130 for a sunscreen using the same filter tech as $17 Sun Bum. And it still has Oxybenzone.

The part that really got me was Beauty of Joseon. They sell a US version with old filters because that's all the FDA lets them use here. The Korean version has 4 modern filters. Same company, they literally have to make a worse formula for the American market.

Rumor: Olive Young is launching a separate US platform on May 29 and it looks like they gonna make us create a new US account. So yeah we're probably losing access to Korean formulations from OY.

submitted by /u/Vivavia
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Tagged with

#beauty pageant#beauty standards#Beauty of Joseon#UV filter#Korean formulations#sunscreen#FDA#modern filters#Asian sunscreens#photostable#broad spectrum#US market#formulations#ingredient lists#Olive Young#Oxybenzone#Avobenzone#Homosalate#Octocrylene#SPF50+