1 min readfrom Beauty

Essence 8h matte lipstick dupe

Our take

Heyyy, makeup lovers! It looks like the beloved Essence 8H Matte Liquid Lipsticks have been discontinued, and I’m heartbroken! The shade Cinnamon Spice was my all-time favorite — a neutral-toned brown that was simply *perfect*. The formula worked wonders for me, but it's that shade I can't seem to replicate anywhere. If anyone has a dupe or an exact match for this dreamy color, I would be beyond grateful!

In the ever-evolving world of beauty, the discontinuation of beloved products can feel like a personal loss for many makeup enthusiasts. Recently, Reddit user /u/AppropriatePromise97 expressed their dismay over the discontinuation of Essence's 8h matte liquid lipsticks, specifically lamenting the loss of the shade Cinnamon Spice. This neutral-toned brown lipstick was not just a cosmetic product; it became a staple in the user’s beauty routine, perfectly embodying what many consider their "holy grail" shade. As we examine this heartfelt plea, it’s essential to recognize that this isn’t just about one lipstick; it speaks to a broader trend in the beauty industry where fan-favorite products frequently vanish without warning. It raises a pertinent question: why do brands often fail to consider the emotional attachment consumers develop towards their products?

The beauty industry is rife with stories of beloved items being discontinued, prompting consumers to scramble for alternatives or "dupes." This phenomenon isn't exclusive to the lipstick aisle; it’s something we’ve observed across various categories, including skincare and haircare. For example, in a recent discussion on I need hair product help, users shared their struggles with finding the right products suited for their specific hair types. Similarly, the urgency of finding a replacement for a discontinued product can lead to a communal sense of panic and search for recommendations, as seen in the ongoing conversation about spray tans in Spray tan!.

The emotional investment in beauty products is profound. Many consumers form a strong connection to specific shades, formulas, and the experiences they evoke. The loss of the Cinnamon Spice shade reflects a collective acknowledgment of how certain products can not only enhance our physical appearance but also boost our confidence and self-expression. As consumers, we often see these items as extensions of our identity, which is why the search for an "EXACT shade match" becomes a quest for something far deeper than just a cosmetic solution. This emotional narrative reveals an essential aspect of consumer behavior in the beauty sector: the importance of brand loyalty and the trust built through consistent product offerings.

For brands, understanding this emotional landscape is crucial. Discontinuing popular items without adequate communication can erode consumer trust and loyalty. It’s not merely about the product itself; it’s about the story, the memories, and the moments associated with it. Brands that listen to their consumers and engage with them through social media platforms have the opportunity to foster a community around shared experiences. This could mean revisiting and reviving beloved shades or creating limited-edition collections that cater to nostalgia.

As we look ahead, it will be interesting to see how brands adapt to these emotional dynamics. Will they prioritize transparency about product discontinuations? Will they invest in developing more inclusive product lines that resonate with diverse consumer needs? The beauty community is watching, and the conversation around finding alternatives, such as the ongoing search for a Cinnamon Spice dupe, will continue to evolve. After all, in a world where beauty is as much about self-expression as it is about products, the emotional connection consumers have with their favorites will always reign supreme.

Heyyy! I have seen that the 8h matte liquid lipsticks from essence are discontinued. The shade cinnamon spice especially was my favourite lipstick of all time. The formula was amazing on me but THE SHADE. The shade is what I can’t find anywhere. It’s a neutral toned brown. It was PERFECT. If anyone could help me out with an EXACT shade match I would be so happy😫

submitted by /u/AppropriatePromise97
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