2 min readfrom Beauty

Expiration dates on makeup actually matter and we should take them seriously

Our take

Expiration dates on makeup and skincare aren’t just suggestions; they’re crucial for maintaining skin health and product performance. While it’s tempting to hold onto pricey items beyond their labeled life, doing so can lead to breakouts and a less polished finish. Older products lose their effectiveness, often resulting in a cakey appearance instead of that desired glow. By prioritizing fresher products, you’ll not only enhance your skin’s look but also ensure your makeup works harmoniously with your face.

I feel like a lot of people treat expiration dates on makeup and skincare as completely optional, but honestly… they exist for a reason.

I’m not saying you need to throw something out the second it hits 12 months on the label. But keeping products for years just because they were expensive doesn’t make sense to me anymore.

I’ve noticed this on my own skin: whenever I keep using older products (especially creams, liquid blushes, bronzers, etc.), my skin reacts. Breakouts tend to show up exactly where I apply them. And the finish? It gets worse too. What used to look smooth and glowy starts looking cakey and heavy.

Highlighters are a great example, older ones stop giving that light-reflecting glow and instead start looking like a patch of color sitting on top of the skin.

Once I switched to using fresher products (even fewer of them), my makeup started blending better and my skin just looked… healthier. Like it actually works *with* my face instead of sitting on it.

I get that makeup is expensive, and it feels wasteful to throw things away. But at some point you’re trading your skin quality (and honestly the whole effect) just to “not waste” a product you’re not even enjoying anymore. For me, it’s just not worth it.

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#beauty pageant#beauty standards#expiration dates#makeup#skincare#products#breakouts#skin quality#liquid blushes#highlighters#creams#bronzer#fresher products#smooth finish#glowy skin#patch of color#wasteful#expensive#quality#cakey