Fenty Beauty

Fenty Beauty Favorites: The Icons Our Editors Can't Live Without

Rihanna's beauty empire is stacked with icons, but these Fenty favorites?

3 min readLatest Content - Cosmopolitan
Fenty Beauty Favorites: The Icons Our Editors Can't Live Without

Rihanna's beauty empire is *stacked*, that's just a fact. But here's the thing about a lineup this deep: when everyone's fighting for space in your makeup bag, the real icons are the ones that earn a permanent spot. Our editors have strong opinions, and honestly, that's the whole point. We're not here to give you a list of pretty products. We're here to tell you which ones are actually worth your coins, which ones will survive the chaos of a Monday morning, and which ones you'll repurchase until the day you die. And yeah, we've got thoughts on the new foundation too. If you're still on the fence about that upgrade, Fenty's Back With a New Foundation: Worth the Upgrade? is the reality check you need before you commit.

Let's be real: we love a high-fashion moment, but we also love a product that actually performs. The beauty of Fenty's lineup is that it doesn't ask you to choose between glamour and grit. It hands you both. Our editors have been vocal about the drugstore mascaras that rival the high-end ones, and we stand by that. But here's the nuance: Fenty isn't trying to be the drugstore. It's trying to be the spot where confidence meets pigment. And for the most part, it works. The shades, the textures, the staying power, it all feels considered, not thrown together. That's the difference between a brand that's selling you a fantasy and one that's handing you a mirror and saying, "Okay, but look how good you already look."

Now, you don't need every single product. You need the ones that make you feel like you've got your life together, even when you absolutely do not. That's why we keep circling back to the same favorites. It's not about hype. It's about reliability. And if you're someone who's still mourning the OG foundation, we get it. Change is hard. But sometimes the new thing is better. Sometimes it's just different. The only way to know is to try it yourself, preferably with a return policy and a good primer. And if you're still loyal to a classic, Couture Skin: Why I'm Still Obsessed with Kiehl's Ultra Facial Cream reminds us that some icons never fade, they just get replaced by better packaging.

So here's what we'd tell a friend who asked: start with the staples. The glosses, the highlighters, the base products that make you look like you slept eight hours when you definitely didn't. Don't buy the whole shelf. Buy the one thing that makes you feel unstoppable, and let that be your entry point. The real question isn't "What's new?" It's "What's *worth it*?" And honestly, the answer changes every season. But the products that make you feel like a version of yourself you actually like? Those are the icons. Watch the shade range. Watch the formula updates. Because Rihanna isn't just selling makeup, she's selling the idea that you deserve to play in the couture sandbox too. The only question left is: what are you adding to cart?

From Latest Content - Cosmopolitan

Rihanna’s beauty empire is stacked with icons—these are the ones we’re adding to cart.

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