1 min readfrom SustainableFashion

Phoebe Gates' sustainable fashion app isn't as sustainable as you think.

Phoebe Gates' sustainable fashion app isn't as sustainable as you think.
Phoebe Gates' sustainable fashion app isn't as sustainable as you think.

The article link. If anyone here uses Phia (the chrome extension that finds you second-hand alternatives), you may want to think twice. They use your data to target advertisements to you, pressuring you to impulse buy - the opposite of sustainable. They also use a personalized feed on their app to encourage you to keep buying more and more.

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Tagged with

#sustainable fashion
#fashion promotions
#fashion blogger
#fashion inspiration
#app
#data privacy
#impulse buy
#advertisements
#personalized feed
#second-hand alternatives
#Chrome extension
#Phoebe Gates
#targeting
#environmental impact
#app pressure
#fashion industry
#consumer behavior
#fashion technology
#ethical fashion
#buying habits